CMO/Marketing Manager

Fuell

Madrid, Spain

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About us

We're on a mission to enable every business to spend less and focus on the things most important to them. Businesses make multiple operational and financial transactions every day. Too often this is a manual process with little insights. At Fuell, we want to change this with technology, design, and focus. We've been working on an all-in-one corporate card and expense management software for over a year, and have customers like Scalpers, Aloha Poke, Pompeii, Atrys Health, and a hundred more on this journey with us. We're a growing team based in 🏙 Madrid and 🏝 Gran Canaria. Learn more about our story and culture here →

Context

We launched our product in 2020 and we've been adjusting it based on customers' needs. Over the past few months, we've started to see signals of product-market fit. More than a hundred companies like Scalpers, LlaoLlao, Tot-Em, or Atrys Health are already using our product. Our goal is to become the best expense management solution of the market and, to do so, we have a culture of continuous product improvement. Now we want to consolidate our growth in Spain and expand to other markets.

Why now

Historically, payment systems have been a traditional banking business. Related projects have built standalone products or solutions disconnected from their associated workflows. The way we like to put it: teams have historically adapted to banks, we're adapting the way your team works. We're in a good position because of our unique team, software architecture, and top-tier advisors.

The role

Together with Product and Sales, Marketing plays a fundamental strategic role in Fuell's growth. We've managed to acquire more than a hundred companies with organic, little to no investment in marketing besides working with an external agency. None of that scales. We're looking to hire a Marketing Manager to work hand-in-hand with Edu and Manu defining, building, and implementing our marketing strategy from the grown-up. You'll work cross-functionally with the team and our customers, across the entire product lifecycle from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

What you'll do

We rely on a marketing agency right now and we've made little to no investment in marketing to date. So everything is to be defined and built.

  • Cross-channel marketing strategy. Deeply understand how to scope and execute communication strategies needed to reach different customer segments.
  • Product marketing development. Develop product positioning and messaging informed by user research, market insights, and product understanding.
  • Collaborate with Product and Sales. Develop product communications and sales materials for consistent branding and tone across the company.
  • Run data-driven testing to determine potential success of new channels. You will provide insights and optimizations for existing and new channels.

During the first 3 months You need to build solid foundations. You'll meet the team, get familiar with how we work, collaborate closely with Edu and Manu, and audit what we've done so far. By your third month, you'll be the main POC between Fuell and the marketing agency while you start defining and taking ownership of building a marketing strategy and materials internally.

What we're looking for

We believe in talent over curriculum, and experience over titles. You’ve built marketing and communications B2B strategies with a heavy focus on product in a growth stage SaaS.

  • Data-oriented. You can set up the infrastructure to collect data and insights and generate balanced strategies for how to take our products to market.
  • A strategic doer. You are hands-on and low enough to the ground to have an immediate impact.
  • Passionate about technology. You can explain technical concepts simply.
  • Self-manager. You are detail-oriented and proactive.
  • Bonus points: excellent written and spoken English communication skills.

Salary expectations

We try to meet market rates, adapting offers to each individual candidate.

How to apply

Let us know what caught your attention about Fuell and what makes you a great candidate for this role at hiring@getfuell.com with your LinkedIn and/or CV, links to relevant work, and any information you consider important. Learn about our hiring process here →